Also known as TikTok advertising is a form of utilizing the TikTok social network to execute advertising campaigns to help users love brands and sell products online on TikTok.
The "Make friend first - Buy product later" approach (development direction for individuals/businesses on TikTok) means turning entertainment activities into shopping experiences, helping consumers naturally love the brand through videos first - and then directing them to purchase destinations. It allows businesses' customers to explore and shop for products on your website or directly on TikTok Shop.
TikTok advertising has various popular forms:
In Feed Ads: Tell your brand story authentically with TikTok through vertical screen video ads with sound that you can further enhance through interactive enhancements.
Topview: Make an impact on the timeline with the first ads users see when they open the app.
Branded Hashtag Challenge: Make an impact on the timeline with the first ads users see when they open the app.
Branded Effect: Create custom effects to engage with TikTok users globally.
Spark Ads: Promote various types of videos to maximize their impact — your own videos, creator videos, or videos mentioning your brand.
Direct advertisement from video posts: increase video views, follower count, or website visits.
MAIDO AGENCY will base on the specific needs and actual situation of each business to advise on goals and suitable advertising budgets.
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