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Tiktok

1. Tiktok Ads

Also known as TikTok advertising is a form of utilizing the TikTok social network to execute advertising campaigns to help users love brands and sell products online on TikTok.

The "Make friend first - Buy product later" approach (development direction for individuals/businesses on TikTok) means turning entertainment activities into shopping experiences, helping consumers naturally love the brand through videos first - and then directing them to purchase destinations. It allows businesses' customers to explore and shop for products on your website or directly on TikTok Shop.

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2. Format

TikTok advertising has various popular forms:

In Feed Ads: Tell your brand story authentically with TikTok through vertical screen video ads with sound that you can further enhance through interactive enhancements.

Topview: Make an impact on the timeline with the first ads users see when they open the app.

Branded Hashtag Challenge: Make an impact on the timeline with the first ads users see when they open the app.

Branded Effect: Create custom effects to engage with TikTok users globally.

Spark Ads: Promote various types of videos to maximize their impact — your own videos, creator videos, or videos mentioning your brand.

Direct advertisement from video posts: increase video views, follower count, or website visits.

MAIDO AGENCY will base on the specific needs and actual situation of each business to advise on goals and suitable advertising budgets.

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MAIDO Agency

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