THE WAY FOR INFLUENCER WHEN ADVERTISING COST
Currently, brands often associate with Influencers in the following two ways: One is to donate products for Influencers to use & review but cannot control the content; The second is to pay advertising costs for Influencers to post about products and directly control the content.
Especially with the current volatile economic situation, Ms. Emily Dean - Executive Director of Social Media at Wolfenden shared: "With the upcoming operating cost crisis, brands may not pay cash, but instead give away goods or services to influencers." Marketing consultant Bratto also says this type of product exchange deal is often geared toward influencers with small followings and explicitly targets the right audience. Marketing consultant Bratto also says this type of product exchange deal is often geared toward influencers with small followings and explicitly targets the right audience.
This method not only saves advertising budgets but also helps brands build long-term partnerships with influencers. According to Emily Dean, over the same period, Gifted Influencers will bring in 8 times more sales than Paid Influencers.
Experts say that Influencers who can survive and develop in this condition are those who are truly passionate and have a career development orientation. They not only help brands reach new users, but they also provide their insights and perspectives on brands and products instead of just posting what is paid to advertise.